Work · Outdoor & adventure · Retained
+177%
100
277
Before
After
Increase in website revenue, powered by a 4× lift in conversion rate.
RevenueMoney through the site. The conversion rate lift is how it got there.
Outdoor adventure brand quadruples website conversion rate with a proper CRO programme.
- Website conversion rate
- 4×
- Website revenue
- +177%
01 · The problem
Where it started.
The traffic was already there and already paid for. The site just wasn't turning it into customers.
Paid media was sending qualified people to the site, and most of them were leaving without buying. More budget would have meant paying more to lose the same customers.
So the brief changed. Before another dollar went into traffic, the site had to earn it.
02 · The work
What we did.
- 01
Full site audit
A page-by-page look at where people dropped out, then a rebuild of the landing pages carrying the most paid traffic.
- 02
Checkout and product page testing
A/B tests on the pages closest to the money, run one clear question at a time so each result meant something.
- 03
Paid media into a funnel that converts
With the leaks fixed, paid spend went back to work feeding pages built to convert it.
03 · The result
What changed.
Conversion rate went up four times over. Website revenue rose 177%.
The lift came from the site, not from buying more traffic. The same visitors were simply worth more.
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