Services · 06 · Search & SEO
Traffic you don't rent.
Technical, content, local. Built for sustained organic growth, not short-term tricks.
Paid traffic stops the day you stop paying. Organic search is slower to build, but it keeps turning up, and it gets cheaper per customer the longer it runs.
We do SEO the unexciting way: sound technical foundations, pages that answer what your customers are searching for, and proper local visibility. One local wheel and tyre shop went from 400 to more than 10,000 monthly visitors within 90 days of launching an e-commerce site with 20,000+ SKUs.
Book a discovery callHow we measure it
- 01Organic revenue
- 02Organic leads and sales
- 03Non-brand organic traffic
- 04Rankings for buying-intent searches
If it doesn’t move one of these, we don’t count it as a win.
What's included
The work.
- 01
Technical audit & fixes
Site speed, crawlability, indexing, structured data and site architecture. If search engines can't read the site properly, nothing else matters.
- 02
Keyword & intent research
Finding the searches your customers actually make, then sorting them by how close each one is to a purchase.
- 03
Content planning & production
Pages and articles built to answer real questions and rank for them. Written for people first, search engines second.
- 04
Local SEO
Google Business Profile, local listings and location pages, so you show up when someone nearby is ready to buy.
- 05
Large-catalogue SEO
Category structure, product page templates and internal linking for stores with thousands of SKUs.
- Always
No sales team. No handoff. You deal with Joel.
A good fit.
- You're prepared to invest for months before judging the return.
- You rely heavily on paid ads and want a second source of customers.
- You're launching or rebuilding a site and want search built in from the start.
Probably not.
- You need sales this month, in which case paid advertising is the faster route.
- You want guaranteed rankings, which nobody can honestly promise.
Questions
Fair questions.
How long does SEO take?
Longer than anyone would like. Technical fixes can show results within weeks, while competitive rankings generally take months of consistent work. It depends on where your site starts, how strong the competition is and how much gets published. You'll get an honest read after the audit rather than a date pulled from thin air.
Can you guarantee first-page rankings?
No, and nobody can. Search engines decide the rankings, not agencies. What we can do is the work that earns them, and report on whether it's turning into enquiries and sales.
Do we need to publish content all the time?
Not all the time, but regularly and with a purpose. A small number of useful pages aimed at the right searches beats a weekly blog post nobody reads. For many businesses, improving the pages they already have comes before writing new ones.
Often paired with
- 03Website optimisationCRO audits, landing page builds, A/B testing. Turning the traffic you already pay for into customers.
- 01Paid advertisingMeta, Google, LinkedIn, TikTok. Strategy, buying, creative direction, reporting that actually means something.
- 02Marketing strategyPositioning, funnels, go-to-market planning. The work that should happen before the tactics do.
Get in touch
Bring your numbers.
A 30-minute discovery call. We listen more than we pitch. If we’re not a fit, we’ll tell you.