Insights
Notes from the work.
What we’re seeing in the accounts, written for people who run the business rather than the dashboard.
CRO22 September 2026
What a conversion lift is actually worth
A worked example showing why lifting your conversion rate is often worth more than buying more traffic, and why the two together are worth more again.
4 min read →
HubSpot8 September 2026
You're paying for HubSpot you don't use
Most HubSpot accounts are on a bigger plan than the team actually uses. How it happens, why adoption beats features, and a ten-minute self-audit.
4 min read →
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