Services · 08 · Strategy consulting
A straight answer.
One-off strategic engagements. Audits, second opinions, and a plan you can actually execute on.
Sometimes you don't need an agency on retainer. You need someone senior to look at the numbers, tell you what's really going on and say what they'd do about it.
These are one-off engagements with a defined question and a defined end: an audit, a second opinion on your agency or your plan, a sense check before a big spend. You get written findings and a plan you can run with or without us.
Book a discovery callHow we measure it
- 01Wasted spend identified
- 02Revenue opportunity sized
- 03Cost per acquisition
- 04Return on marketing spend
If it doesn’t move one of these, we don’t count it as a win.
What's included
The work.
- 01
Marketing audits
A full review of your channels, spend, tracking and results, ending in a ranked list of what to fix first.
- 02
Ad account reviews
An independent look inside your ad accounts: structure, wasted spend, tracking and whether the reported numbers hold up.
- 03
Second opinions
A senior view on a proposal, a plan or a set of results before you commit money to it.
- 04
Strategy workshops
A working session with you and your team to settle priorities, followed by a written summary of what was decided.
- 05
Action plans
Clear next steps with owners, order and expected impact. Written for the people who'll do the work.
- Always
No sales team. No handoff. You deal with Joel.
A good fit.
- You have a specific question and want an informed answer rather than a retainer.
- You're not sure whether your current agency or in-house team is getting results.
- You're about to make a sizeable marketing decision and want it checked first.
Probably not.
- You need ongoing execution, which one of our retained services will suit better.
- You're looking for someone to confirm a decision that's already been made.
Questions
Fair questions.
What do we walk away with?
A written document: what we looked at, what we found, what we'd do and in what order. It's yours to keep, and it's written so your team or another agency can act on it without us in the room.
Will you just recommend we hire you?
Not unless it's the right call. Some audits find that things are in decent shape and need a few fixes; others show the current team should keep going with a better brief. If our retained work would help we'll say so, and you're free to ignore it.
How long does a one-off engagement take?
It depends on the question. Reviewing a single ad account is a much smaller job than auditing every channel. We agree the scope, the access we need and the timeframe up front, so there are no surprises about what you're getting or when.
Often paired with
- 02Marketing strategyPositioning, funnels, go-to-market planning. The work that should happen before the tactics do.
- 07Fractional CMOA senior marketing leader embedded part-time in your business. All of the strategy, none of the full-time overhead.
- 01Paid advertisingMeta, Google, LinkedIn, TikTok. Strategy, buying, creative direction, reporting that actually means something.
Get in touch
Bring your numbers.
A 30-minute discovery call. We listen more than we pitch. If we’re not a fit, we’ll tell you.