Services · 02 · Marketing strategy
Strategy first. Tactics second.
Positioning, funnels, go-to-market planning. The work that should happen before the tactics do.
Plenty of businesses are running ads, sending emails and posting daily without being able to say who it's all for or why those people would buy. That isn't a marketing problem. It's a missing-plan problem, and more activity won't fix it.
We do the thinking that should happen before the spending: who you're for, what you say to them, which channels deserve the budget and in what order. You end up with a written plan in plain English, and it's yours to keep.
Book a discovery callHow we measure it
- 01Revenue growth
- 02Customer acquisition cost
- 03Customer lifetime value
- 04Marketing cost against revenue
If it doesn’t move one of these, we don’t count it as a win.
What's included
The work.
- 01
Positioning & messaging
Who you're for, what you're up against and why someone should pick you. Written clearly enough that your whole team can use it.
- 02
Customer & market research
Talking to customers, reading the data you already have and taking a hard look at competitors. Evidence first, opinions second.
- 03
Funnel mapping
How a stranger becomes a customer, step by step, and where they currently drop out. There's usually one leak that matters more than the rest.
- 04
Channel & budget plan
Which channels to back, which to skip and how much each one needs to be worth doing. Priorities, not a wish list.
- 05
Go-to-market roadmap
A sequenced plan with owners, timeframes and the numbers that tell you whether it's working.
- Always
No sales team. No handoff. You deal with Joel.
A good fit.
- You're about to launch a product, enter a new market or step up your marketing spend.
- Your marketing is busy, but you couldn't say with confidence which parts are working.
- You have a team or suppliers who can do the work and need a clear direction.
Probably not.
- You've already settled on the tactics and want someone to sign off on them.
- You need leads this week, because strategy pays off over quarters rather than days.
Questions
Fair questions.
What do we actually get at the end?
A written plan covering positioning, target customers, channel priorities, budget split, a sequenced roadmap and the metrics to judge it by. It's yours to keep, and it's written for whoever does the work, whether that's us, your own team or another agency.
How long does a strategy engagement take?
It depends on how much research is needed and how quickly we can get to your data and your customers. A focused business with decent tracking moves faster than one with three product lines and none. We scope it after the discovery call, so you know before you commit.
Can't we just start with ads and work it out as we go?
You can, and plenty do. It tends to be the expensive way to learn what a few weeks of planning would have told you. If your offer and audience are already proven, we'll say so and go straight to the tactics.
Often paired with
- 07Fractional CMOA senior marketing leader embedded part-time in your business. All of the strategy, none of the full-time overhead.
- 08Strategy consultingOne-off strategic engagements. Audits, second opinions, and a plan you can actually execute on.
- 01Paid advertisingMeta, Google, LinkedIn, TikTok. Strategy, buying, creative direction, reporting that actually means something.
Get in touch
Bring your numbers.
A 30-minute discovery call. We listen more than we pitch. If we’re not a fit, we’ll tell you.