About
Who we are.
A boutique Melbourne marketing agency for founders who care about revenue, not reach.
We sell revenue, not reach. If it doesn’t move the numbers, we don’t count it as a win.
Most agencies sell motion: reach, impressions, engagement rates. Useful, but none of them pay the bills.
Perk Up Digital is the agency for founders who want marketing that shows up on the bank statement, not just in a slide deck. Founder-led. No sales team, no account managers, no handoffs. You deal with Joel. No trend-chasing.
We’re based in Melbourne, with a soft spot for outdoor, adventure and lifestyle brands. We work with operators who know the difference between a KPI and a result, and want the second one.
Who we work best with
A soft spot for the outdoors.
- Outdoor, adventure and lifestyle brands
- Established businesses doing real revenue
- Founders ready to scale with real systems
Not a fit: businesses chasing vanity metrics, and anyone shopping purely on price. We’d rather say so on the first call.
What we are.
- Results-driven and revenue-focused
- Boutique: small, senior, hands-on
- Honest about what marketing can and can't do
- Strategic first, tactical second
What we’re not.
- A metrics-theatre agency
- A big-shop churn machine
- Cheap, cheerful and generic
- Chasing every trend on LinkedIn
How we think
Four things we won't bend on.
Numbers over adjectives.
If we can't put a figure on it, we're careful about claiming it. Reporting starts with revenue and works backwards.
Strategy first. Tactics second.
The plan comes before the campaign. Most wasted ad spend is a strategy problem wearing a tactics costume.
We act like it's our P&L.
Because that's how we want to be judged. If a channel isn't paying its way, we'll say so, even when it's one we run.
Fewer meetings. More results.
You talk to the person making the calls. Decisions are quick, loops are short, and the work ships.
No handoffs
Whoever makes the promise keeps it.
You know how it usually goes. A salesperson promises the world. You sign, and you’re handed to an account manager who wasn’t in the room. You get them up to speed. Then you find out half of what was promised can’t be done.
Here, the person on the first call is the person who answers for the result. So nothing gets promised that can’t be delivered.
The usual agency
Perk Up
Joel, start to finish
What each handoff costs you
- The promise was made by someone who doesn't have to keep it.
- You spend the first month getting a new person up to speed.
- What was sold and what can be delivered turn out to be different things.
Who runs it
One senior operator.
Perk Up Digital is run by Joel Stocklinger. Seven years running paid media and growth programmes, with a background in outdoor and adventure brands.
When you work with us, Joel is the person on the discovery call, the person who sets the strategy, and the person who answers for the numbers. That doesn’t change as we grow.
- Based
- Melbourne, Australia
- Background
- Outdoor and adventure brands
- Experience
- 7 years in paid media and growth
It also means we take on a limited number of clients. If we’re not the right fit, or we don’t have room to do it properly, we’ll tell you on the first call.
Talk to JoelGet in touch
Bring your numbers.
A 30-minute discovery call. We listen more than we pitch. If we’re not a fit, we’ll tell you.